Alt Attribute & SEO Optimization

Posted by adgag adgadgvadgv on Friday, April 22, 2011

SEO Optimization images has become increasingly more important in SEO (Seo optimization) for websites. The ALT attribute is a critical step that is often overlooked. This is often a lost chance of better rankings.

In Google's webmaster guidelines, they advise using alternative text for that images in your site:

Images:. Make use of the alt attribute to provide descriptive text. In addition, we recommend utilizing a human-readable caption and descriptive text around the image.

Why would they ask us to do that? The answer is simple, really; search engines have a similar problem as blind users. They can't see the images.

Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, attempting to stuff it with keywords, looking to achieve a particular keyword density, which is not as relevant for rankings now as it once was.

On the other hand, high keyword density can, on some search engines, trigger spam filters, which may result in a penalty for the site's ranking. Even without such a penalty, your site's rankings won't benefit from this tactic.
This method also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that actually read aloud the contents of what is displayed on the screen. In browsing the web, the alt features of images are read aloud too.

Imagine listening to a paragraph of text which is followed by repetitions of numerous keywords. The page will be not even close to accessible, and, to put it mildly, will be found quite annoying.
What is an Alt attribute?

An ALT attribute should not be used like a description or a label to have an image, though many people utilize it for the reason that fashion. Though it might seem natural to assume that alternate text is really a label or a description, it's not!

The words used within an image's alt attribute should be its text equivalent and convey the same information or serve the same purpose that the image would.

The thing is to supply the same functional information that the visual user would see. The alt attribute text should be the "stand in" when the image is not available. Think about this: If you were to replace the image using the text, would most users receive the same basic information, and wouldn't it create the same response?
A few examples:


Some SEO Optimization Tips

If a search button is really a magnifying glass or binoculars its alt text should be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If an image is meant to convey the literal items in the image, a description is suitable.

If it is designed to convey data, then that data is what is appropriate.

If it is designed to convey using a function, then your function is what should be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility as well as for valid XHTML.

For images that play merely a decorative role in the page, use an empty alt (i.e. alt="") or perhaps a CSS background image to ensure that reading browsers don't bother users by uttering things like "spacer image".

Keep in mind that it's the function of the image we are trying to convey. For example; any button images should not include the word "button" within the alt text. They should emphasize the action performed by the button.

Alt text ought to be based on context. Exactly the same image inside a different context may require drastically different alt text.

Attempt to flow alt text with the rest from the text because that is the way it will be read with adaptive technologies like screen readers. Someone hearing your page should hardly be aware that a graphic image is there.
Please keep in mind that using an alt attribute for every image is required to satisfy the minimum WAI requirements, that are used as the benchmark for accessibility laws in UK and the remainder of Europe. Also, they are necessary to meet "Section 508" accessibility requirements in the US.

It is important to categorize non-text content into three levels:

Content and Function

I. Eye-Candy

Eye-Candy are stuff that serve no purpose other than to create a site visually appealing/attractive and (oftentimes) satisfy the marketing departments. There is no content value (though there may be value to some sighted user).

Never alt-ify eye-candy unless there's something there which will boost the usability of the site for somebody utilizing a non-visual user agent. Use a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is actually the middle layer of graphics which might serve to set the mood or set the stage as it were. These graphics aren't direct content and could not be considered essential, but they are essential in they help frame what is going on.

Try to alt-ify the 2nd group as is sensible and it is relevant. There may be instances when doing so might be annoying or detrimental with other users. Then try to avoid it.

For instance; Alt text that's just like adjacent text is unnecessary, as well as an irritant to screen reader users. I recommend alt="" or background CSS images in such cases. But sometimes, it's vital that you understand this content inside for all users.

Usually this will depend on context. The same image inside a different context may need drastically different alt text. Obviously, content should always be fully available. How you use this case is a judgment call.

III. Content and Function

This is when the look is the actual content. Always alt-ify content and functional images. Title and long description attributes may also be so as.
The reason many authors can't figure out why their alt text isn't working is that they don't know why the images are there. You need to figured out precisely what function an image serves. Consider what it's about the image that's vital that you the page's intended audience.

Every graphic includes a reason behind being on that page: since it either enhances the theme/ mood/ atmosphere or it is advisable to what the page is trying to describe. Knowing what the look is perfect for makes alt text easier to write. And practice writing them definitely helps.
A way to look into the usefulness of alternative text would be to imagine reading the page over the telephone to someone. An amount you say when encountering a particular image to make the page understandable towards the listener?

Aside from the alt attribute you've got a couple more tools available for images.
First, in degree of descriptiveness title is within between alt and longdesc. It adds useful information and may add flavor. The title attribute is optionally rendered by the user agent. Remember they're invisible and never shown like a "tooltip" when focus is received through the keyboard. (A lot for device independence). So make use of the title attribute only for advisory information.
Second, the longdesc attribute points towards the URL of a complete description of the image. If the information found in an image is essential towards the meaning of the page (i.e. some important content would be lost when the image was removed), an extended description compared to "alt" attribute can reasonably display ought to be used. It can provide for rich, expressive documentation of a visual image.

It should be used when alt and title are insufficient to embody the visual qualities of the image. As Clark [1] states, "A longdesc is really a long description of the image...The aim is to use any period of description necessary to impart the facts from the graphic.

It wouldn't be remiss to hope that the long description conjures a picture - the look - within the mind's eye, an analogy that is true even for the totally blind."

Even though alt attribute is mandatory for web accessibility and for valid (X)HTML, not every images need alternative text, long descriptions, or titles.

In many cases, you are best just going with your gut instinct -- if it's not essential to include it, and if you don't possess a strong urge to do it, don't add that longdesc.

However, if it's essential for the entire page to operate, then you have to include the alt text (or title or longdesc).

What's necessary and what's not depends a great deal about the function of your image and its context about the page.

The same image may need alt text (or title or longdesc) in a single spot, but not in another. If an image provides simply no content or functional information alt="" or background CSS images might be appropriate to make use of. But if the image provides content or adds functional information an alt will be required and perhaps even a long description will be so as. In many cases this type of thing is really a judgement call.

Image Search Engine Optimization Tips

Listed here are key stages in optimizing images:

Select a logical file name that reinforces the keywords. You can use hyphens within the file name to isolate the keyword, but avoid to exceeding two hyphens. Stay away from underscores like a word separator, like for example "brilliant-diamonds.jpg";

Label the file extension. For instance, if the image search engine sees a ".jpg" (JPEG) file extension, it's likely to assume that the file is a photo, and if it sees a ".gif" (GIF) file extension, it's going to assume that it is a graphic;

Make sure that the text nearby the image that is highly relevant to that image.
Again, don't lose a great chance to help your website with your images searching engines. Use these steps to rank better on all of the engines and drive more traffic to your site TODAY.

More aboutAlt Attribute & SEO Optimization

SEO Optimization Services

Posted by adgag adgadgvadgv on Thursday, April 21, 2011

More aboutSEO Optimization Services

Bench Craft Company on the specialty

Posted by adgag adgadgvadgv on Thursday, April 14, 2011

Fewer than 1 percent of website visits come directly from a social media URL according to research just released by customer satisfaction analytics experts ForeSee Results.

The company surveyed 300,000 consumers on more than 180 websites across a dozen private and public sector industries. The referring social media sites covered were not just the usual suspects like Facebook and Twitter, but over 40 sites including Flickr, Foursquare, Scribd, Stumbleupon, Meetup and Youtube.

It’s not all bad news for social media marketeers. 18 percent of site visitors (averaged across surveyed websites) report being influenced by social media to visit a website. However, there was considerable variation in the results for different companies.

The social media budgets of marketers is constantly increasing as the survey data to the right shows. Forsee Results’ research showed that the resources companies put into social media and the results they receive vary wildly. Spending more money does not automatically lead to higher numbers of visits to websites, brand awareness or sales.

Promotional emails are also sometimes neglected in favor of the more glamorous social media, in spite of the fact that such emails influence 32 percent of purchases.

Companies themselves seem a bit confused about their objectives when it comes to social media. Internet Retailer Magazine surveyed 400 U.S. companies (19 percent of them retailers) in December 2009 and January 2010. It found that 74 percent of companies wanted social media to drive traffic to their websites, while only 56 percent wanted it to increase sales. Shouldn’t it be the other way around?

Next Story: Why mobile app success is more than just download numbers Previous Story: Battle brewing at Microsoft over retail store expansion

Fewer than 1 percent of website visits come directly from a social media URL according to research just released by customer satisfaction analytics experts ForeSee Results.

The company surveyed 300,000 consumers on more than 180 websites across a dozen private and public sector industries. The referring social media sites covered were not just the usual suspects like Facebook and Twitter, but over 40 sites including Flickr, Foursquare, Scribd, Stumbleupon, Meetup and Youtube.

It’s not all bad news for social media marketeers. 18 percent of site visitors (averaged across surveyed websites) report being influenced by social media to visit a website. However, there was considerable variation in the results for different companies.

The social media budgets of marketers is constantly increasing as the survey data to the right shows. Forsee Results’ research showed that the resources companies put into social media and the results they receive vary wildly. Spending more money does not automatically lead to higher numbers of visits to websites, brand awareness or sales.

Promotional emails are also sometimes neglected in favor of the more glamorous social media, in spite of the fact that such emails influence 32 percent of purchases.

Companies themselves seem a bit confused about their objectives when it comes to social media. Internet Retailer Magazine surveyed 400 U.S. companies (19 percent of them retailers) in December 2009 and January 2010. It found that 74 percent of companies wanted social media to drive traffic to their websites, while only 56 percent wanted it to increase sales. Shouldn’t it be the other way around?

Next Story: Why mobile app success is more than just download numbers Previous Story: Battle brewing at Microsoft over retail store expansion

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Texas Open: Kevin Na sets PGA Tour record for worst par-4 hole with 16

Kevin Na set a new low Thursday for the worst par-4 hole in the PGA Tour record books, shooting a 15 to plummet to 10-over following a nightmarish sequence of shots.

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New Google <b>News</b> for Opera Mini - Official Google Mobile Blog

So we have rolled out a redesigned Google News for Opera Mini in all 29 languages and 70 editions of Google News. This includes an enhanced homepage featuring richer snippets, thumbnail images, links to videos and section content ...

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Big Media Falls for GE <b>News</b> Hoax (Cont&#39;d) - Giovanni Rodriguez <b>...</b>

The Week takes a short look at what yesterday's GE news hoax may have actually accomplished: --"It was a glimpse of an ideal world." Idea here is that the fake storyline might have helped people imagine a world where businesses "biggest ...

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Apple should see a material dip, on top of the one that occurred
after I indicated that I was short the stock on March 16th. Before we
delve into my opinion, let’s peruse the news from 1 a.m. this morning:

WSJ: Apple Crunched in Nasdaq Rebalance- In
a move likely to ripple across the stock market, Nasdaq OMX plans to
announce a rare rebalancing of its Nasdaq-100 index, which will reduce
the big weighting of Apple, which currently makes up more than 20% of
the index.

Bloomberg: Apple’s Weight in Nasdaq-100 to Be Reduced as Microsoft, Cisco Are Raised

So, why do you think Nasdaq decides to reduce Apple’s weighting now?
Well, the competitive pressures that Apple faces are nigh guaranteed to
make it impossible for it to fulfill the pie in the sky expectations
that are being built for it.  That in combination with a 20% weighting
create a recipe for a guaranteed crash in the Nasdaq unless something
was done about it. Signs of heavy reliance on on or two products for 70%
of their profit, while sourcing the most important parts of those
products from their biggest competitors, were starting to show. iPad 2
supplies are tight due to Japan’s woes, and Apple does not have the
mobile computing product diversity to handle it like the 150 or so
Android competitors it is battling. This means much more than just a gap
in profits for the quarter. These companies are in race, and Apple is
being forced to give up some of its lead due to diversification issues –
issues that Android manufacturers (who are more diversified because
there are so many more of them from different places) don’t have, or at
least not to the extent that Apple does. Thus, Samsung, LG, Asus, HTC,
etc. will be rolling out to customers who may have had an Apple iPhone
or iPad.

This is also another (of many) massive triumphs of BoomBustblog
research over that of the most esteemed Godman Sachs who put a $430
price target on Apple just as it was making all time highs and in direct
contravention to BoomBustBlog’s stated logic. See Shorting Apple and Why Software Developers Can Make More Money On Android Wednesday, March 16th, 2011

I have finally started dabbling with Apple
shorts and puts. My OTM S&P put positions were profitably stopped
out due to trailings yesterday when the market recovered some of its
losses. I have decided to use Apple in the place of the S&P puts
for the time being. Medium to long term, the trade is more evident and
obvious to anyone who is objective and follows BoomBustBlog. It is
significantly more risky shorter term. Alas, there are marginal gains
already, and once they accrue to the point of indemnifying my trailing
stop, I will add more. After I finish the current leg of my global real
estate research to be disseminated to institutions, I will offer
tidbits of the modeling (I have already offered subscribers significant
info on why I think Apple is a risky long play). From a contrarian
standpoint, it may be safe to go short with tight stops, after all
although Apple Gears Up To Combat The Margin Compression That Apparently Only It, Google & Reggie Middleton Sees Coming, we still have those guys over at West Street… Goldman’s
$430 Target, Screaming Buy On Apple At Its All Time High Is In Direct
Contravention To Reggie Middleton’s Logic – Who’s Right? Well, Who
Has Been More Right In The Past? I have taken The Challenge To Goldman Sach’s Apple Proclamation One Step

Farther, Apple’s Closed System Risks
Failure! Listen, everyone, regardless of what investment positions or
tech products you may have in your stable, needs to ask themselves the
appropriate “What if’s”. I have spurred the conversation with “Will Google Win The Mobile Computing War? Let’s Walk Through Where They Stand Now & How To Value Them”

Remember, I may not always be right, but it does pay to look at the track record…  Did Reggie Middleton, a Blogger at BoomBustBlog, Best Wall Streets Best of the Best? More attention should be paid to the little guy, after all by now it is Now Common Knowledge That Goldman’s Investment Advice Sucks!
Didn’t you get the memo? I’m sure many traders have spurned Apple due
to the Japanese market being cut off right at the launch of the iPad 2,
but the issues go deeper than that. I will cover it in depth at a later
date, though.

Additional thoughts on the Apple short:

  1. Note For The Few Realistic Apple Bears… Wednesday, March 16th, 2011
  2. Buffet on Apple – Common Sense! Monday, March 21st, 2011
  3. Competition Heats Up In The Mobile Computing Space On Many Fronts – Prices Driven Down Once Again By The Big Players Tuesday, March 22nd, 2011
  4. How the “I Love Apple, There Is No Other Fever” Adds To The Attractiveness Of An Ever So Unpopular Apple Short Monday, March 21st, 2011

And that Research in Motion short alert
given to subscribers is working like a charm – even more so if it get’s
caught in  NASDAQ storm: Research in Motion Drops 10% After Hours, Precisely As We Warned Two Months Ago – MARGIN COMPRESSION!!! Thursday, March 24th, 2011

Video calls were a mainstay of classic sci-fi films, and even today there’s something almost magical about seeing your friends and family on the screen of a portable device. Video calling has been around for some time, but it’s only really in the past year or so that its got more attention among regular users. That’s thanks in no small part to Apple and FaceTime, as found on the iPhone 4, iPad 2 and other gadgets from the company’s range. Read on as we give FaceTime the full SlashGear 101 treatment!

So Apple invented video calling, right?

No, not at all, though they did do a lot to make it easier to use – just as long as you have the right hardware. Video calling is actually a part of the 3G standard, which – if the carrier and whatever phone you’re using supports it, which isn’t the case in the US – has been available since around 2003. Unfortunately a combination of high pricing, poor understanding by users, mediocre quality and patchy reliability meant this form of video calling has never really taken off.

Apple’s FaceTime takes advantage of the company’s tight control over the iPhone, iPod touch, iPad and MacBook software, which has allowed it to polish the video calling experience to the point where everyday use is possible. Now FaceTime is available to anybody at the touch of an on-screen button.

Do I need an Apple phone to use FaceTime?

Not necessarily a phone, but definitely something with the Apple logo. FaceTime was first supported on the iPhone 4, which was Apple’s first mobile device with a front-facing camera (i.e. one that looks at the user, rather than out the back of the handset). The latest iPod touch and iPad 2 both have front-facing cameras and FaceTime support as well, and Apple has released a FaceTime app for its Mac and MacBook computers so they can join in the fun as well. FaceTime comes free on the mobile devices and the very latest Macs, and is a $0.99 download from the Mac App Store for earlier Mac owners.

Okay, so how do I use it?

It’s pretty simple, just as Apple was aiming for. On the iPhone you make a voice call in the normal way and then tap the FaceTime button on-screen to switch to video. On the iPod touch and iPad 2, you start a video call in the FaceTime app. You’ll need an Apple account in order to make and receive calls, since that’s used as the “phone number” for devices other than the iPhone 4.

Currently, FaceTime video calls can only be made when you have a WiFi connection, not when you’re using the mobile network for data. That’s a limitation Apple has put in place itself, though the company has said it is working on removing it in the future.

I’m not into Apple, can I video call with something else?

You certainly can, though the process gets a bit trickier. Various apps are available for Android and other mobile phone platforms which promise video calls, sometimes over not only WiFi but the 3G mobile networks too. That means you can make video calls when away from your home network or a WiFi hotspot, as long as your signal is strong enough.

Skype, Fring and Qik are all among the companies offering video calling apps, though their effectiveness often varies on a phone-by-phone basis. Not all phones have front-facing cameras, either, though they’re becoming more common on the latest handsets. A future SlashGear 1010 feature will look at the best video calling apps if FaceTime isn’t your thing.

Apple has said it plans to open up FaceTime to other manufacturers, so that non-Apple phones can make and receive calls too, but so far there’s no sign of that actually happening.

More information at Apple’s FaceTime page.

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The Business Rusch: Royalty Statements

Kristine Kathryn Rusch

Imagine this:

Pretend you run a very large business.  The business has a lot of built-in problems, things not easily fixed.  You’re aware of the problems and are trying to solve them.  A decade ago, you actually had hope you could solve them.  It will simply take time, you thought, but back then, your business was a leisurely business.  Back then, you had no idea that the word “leisure” would leave your vocabulary and never return.

In that decade, your business has changed dramatically. Your corporate masters sold out to large conglomerates, so now you can no longer point to your small but steady profit as normal for your industry. The conglomerate doesn’t care.  All the conglomerate cares about is quarterly profits, which should rise steadily.

Your industry doesn’t work that way, but you do your best to make those quarterly balance sheets work for the conglomerate.  Unfortunately, that means any long-term outlook you used to have no longer works for your corporate masters.  Now you can only look one year ahead, maximum, because that’s all the focus the conglomerate will allow.

One of your business’s largest problem comes out of the nature of the industry itself. The success of each product cannot be replicated.  Just because you build one really good widget doesn’t mean that your next widget will sell at all.  Your business has a luck aspect to it, an unpredictability that no matter how much you plan, you can’t fix.

The other built-in problems mentioned above cause your prices to verge on too high.  If you solve the built-in problems, you might lose even more revenue, because most of those problems benefit the stores that sell your product. Those stores have made it clear they will not order from you if you take those harmful (to you) perks (to them) away.  So your prices hover at a point too high for an impulse purchase, even though your business does better when consumers can buy your product on impulse.

You have maintained this system for decades now, trying different ways to fix the built-in problems.  None of the solutions work, because the only way to fix the built-in problem would be to have an industry-wide change, one that all of the businesses in the industry agree to.  Unfortunately, if all of the businesses in the industry make that change, it will hurt stores, which will say that the industry businesses colluded to hurt their retail business—and sadly, the stores, under U.S. law, would be right.

So the easy solution is impossible, and all other solutions are half-assed.  You hang on and your business maintains a consistent, if unspectacular, profit year after year after year.

Then some changes hit your industry that force you to cut costs where you can.  Some of that cost cutting comes in employees.  You have to lay off necessary folk and hope that the remaining staff can pick up the slack.  These things have happened before, and you believe that you’ll be able to rehire in a few years.

Only this time, the economy “craters” and a global recession hits.  Every business loses much-needed revenue and products like yours, which are not necessities, sell to fewer and fewer consumers because the consumers have less disposable income.

You anticipate, cutting everything you can, dumping real estate, abandoning rent, maybe even negotiating your way out of some long-term contracts.  At the very end, though, you can’t prevent it: You cut staff to the bone.

Now, in some departments of your business, one person quite literally does the job that five people used to do as recently as a decade ago.  You have no flexibility left.

And then the industry you work in undergoes a technological revolution, one so big, so profound, that it changes the way business gets done.  Because you aren’t flexible, you adapt to the change late.  You can’t hire new employees to help with the shift without firing the remaining good, valuable (and dare we say it), unbelievably efficient employees that you kept when the recession started.  Yet your old employees can’t adapt to the new world.

Worse, this new world requires new systems.  You have to figure out new ways to produce your product.  You need to shoehorn these changes into the existing contracts with your suppliers.  You need an entirely new production crew because the old ways to produce your widgets are becoming obsolete.

And, most annoyingly, you need to develop an entirely new accounting system, because everything you’ve known, everything you’ve done, no longer applies in this brand-spanking new technological age.

But you can’t hire employees who can actually help you develop these systems.  Because those employees won’t earn you any money.  At best, they’ll prevent a loss of revenue. At worst, the systems they develop will cost you money because your suppliers, whom you pay a percentage of the retail price of the product they supply, will realize you’ve been inadvertently shorting them since the technological change hit at the same time as the beginning of the global recession.

In other words, to fix this problem, you will need to invest—in  new employees, in brand new technological systems, in new ways of doing business.  More importantly, you will have to take a huge loss as you make this change.  A loss that might eat into your profits for not one, not two, not three quarters, but maybe for two to three years, something your corporate masters will never, ever allow.

Better to close your eyes and pretend the problem doesn’t exist.  Better to hope no one notices.  Better to keep doing business as usual until profits rise, the recession ends, the world becomes wealthy again, and you can make the changes without causing a series of quarterly losses on your balance sheet.

Better to keep kicking this problem down the road until you retire or move to another company, preferably one which has already solved this problem so you don’t have to deal with it.

Does this scenario sound familiar? It should if you watch the evening news or read a daily newspaper.  Industry after industry suffers a variation of these problems, some caused by inefficiency, some by technological change, and all exacerbated by the worst recession to hit in the last eighty years.

But this blog deals with publishing, and what I just described to you is the situation at traditional publishers—the big publishers, the ones most people mistakenly call The Big Six (there are more than six, but leave it)—all over New York City.

Last fall, I dealt with these problems in depth.  Before you decide to comment on this post and tell me that traditional publishing will die (which I do not believe), read the first few posts I did in the publishing series, starting here.

I’m grappling with the changes in publishing just like everyone else is.  I knew that the changes—particularly the rise of e-publishing—would hit traditional publishing hard.  And it has, although not as hard as I initially thought.  As Publishers Weekly reported earlier in the month, traditional publishers have remained profitable in the transition so far.

The reasons why should sound familiar to those of you who read my earlier posts.  Publishers Weekly puts it succinctly:  “While the improvement in the economy helped all publishers in 2010, companies where profits improved all pointed to two main contributing factors—cost controls and skyrocketing e-book sales.”

Right now, e-books comprise about 10% of the book market, but some analysts believe that e-books will be as much as 50% of the e-book market by 2015.  Some see evidence that e-books will grow faster than that.  A month ago, a Barnes & Noble executive made news when he stated in a speech that e-books will “dominate the market” in 24 months.

We all know these figures are important.  Daily, writers tell me about their careers and then ask me if they should become independent publishers or go to traditional publishing.  As I’ve said repeatedly, I see no harm in doing both.

Earlier this month, however, I opened my mail to find a big fat warning sign of the future.  And if the problem that I—and hundreds of other writers—noted doesn’t get resolved, then traditional publishing will cease to be viable for all writers.

What happened?

I got a royalty statement for backlist titles of one of my on-going series.  The statement came from a traditional publisher.  Let me give you some background.

A few years ago, the publisher refused to buy the next two books in the series saying that while the series had some growth, the growth was not enough to justify the expense of a new contract.  I started writing some novellas in that series and publishing them in the magazine markets while I searched for a new publisher.

Then the e-book revolution hit, and as an experiment, I put up two of those novellas as e-books. Since they were the first two e-books I had ever done, the covers—in a word—sucked.  I did no promotion and no advertising, except to say in the cover copy that these e-books were part of this particular series.

In the first six months of 2010, those badly designed short novels sold about 300 copies each on Kindle, the only venue they were on at the time.  No advertising, bad covers, just hanging out waiting for buyers to find them.

I would occasionally check the Amazon sales ranking (that weird number you see on each book Amazon publishes, the thing they use to compile their hourly bestseller list).  Even though that ranking did not give me actual sales numbers, I did note that the sales of the novellas were less than the sales of the traditionally published e-books on Kindle in the same series.

In August, I wrote to the traditional publisher, asking that my rights revert.  The kind woman in rights reversal explained to  me that she couldn’t revert the book rights because the e-books were “selling too well” to revert.  Okay. All well and good. What I care about is getting books into the hands of my readers. I figured I would eventually be compensated for this.  I just had to wait until the royalty statement hit.

Which it did. At the beginning of this month.

How many e-books did the traditional publisher say I sold? 30.  That’s right. 30.

When the novellas, which had worse sales rankings from Amazon, sold 300 each.

That 30 number didn’t pass the sniff test for me.  So I talked with other writers who have books in the same genre with the same company. The writers I talked with also had some e-book savvy.

Guess what? They had been shocked by how low their e-book numbers were as well, especially in comparison with their indie published titles.  The indie books which had Amazon rankings indicating fewer sales sold more copies than the traditionally published books by a factor of ten or better.

Let me indulge in another sidebar for a moment.  I’m involved with four different indie publishers, two of which allow me to see the day-to-day operations, and one of which I own part of.  We’ve been having trouble setting up an accounting system that works efficiently for more than 100 different e-book titles.  The problem is, in short, that the ebook distributors report sales by publisher and then by title, and not by author, so if you’re published by AAA Publishing and your book is called  The Embalming and I also have an older book called The Embalming through AAA Publishing and they’re both in e-book, AAA Publisher will get sales figures on a daily basis for The Embalming. Which Embalming does that statement refer to?

Also, the e-stributors report at varying times throughout the year (some daily, some monthly, some quarterly), so if I want to know how many copies my book The Embalming sold in March of 2010, I can’t easily get that information because the info might not have been reported yet from some e-bookstore in some faraway country.

What all of the various indie publishers have figured out is that using a standard spreadsheet for each title is labor-intensive.  You can easily input data into a spreadsheet for one or two or even ten novels.  But when it comes to 50 or 100, the data-entry—figuring out what book belongs where and when (even if you use the estributor’s the computerized spreadsheet)—becomes prohibitive.

What we need is a cloud-based system that can be queried.  For example, the system should easily answer these two questions: How many copies did KKR’s The Embalming sell worldwide in March; and how many copies did KKR’s The Embalming sell through Kobo’s out-of-country distribution channels?  Right now, no spreadsheet program can answer that information easily from a pool of 100 titles and various e-book outlets without a lot of man-hours of data entry.

Traditional publishers—and indie publishers, for that matter—don’t have the staff with the ability to organize this wealth of information. Still, traditional publishers must —by contract— report the information to the best of their ability on royalty statements.

To do so, they revert to an old pre-computer accounting method.  The method existed back when there was too much data to be quickly processed. We all learned it in school.  They used little snippets of data to estimate, often using an algebraic equation that goes something like this:   If The Embalming sold (x) copies in January and e-books sales rose on a trajectory of (y) copies over a six-month period of time, then (x) times 6 adjusted for (y) equals the number of sales of The Embalming.

Close enough.  And frankly, I would be satisfied with that, if the number the publisher had come up with wasn’t so wildly off.

For me, in the instance with the traditional publisher I mentioned above, the difference between 30 copies per title and 300 copies per title is pennies on the dollar.  It’s not worth an audit.

But I never think in small terms.  My training in three fields—journalism, history, and the extrapolative field of science fiction—forces me to think in terms of the future.

Right now, e-book rights are a subsidiary right, negligible and relatively unimportant.  Between two and five years from now, e-book rights will become the dominant book right.

If traditional publishers do not change their accounting methods now, then these accounting methods will end up costing writers hundreds of thousands of dollars per year.  (In some writers’ cases, millions of dollars.)

Those of you who have any knowledge of journalism have just looked up and asked, Why the hell did Rusch bury her lead? That’s the story: publishers are screwing writers on e-book royalties.

But those of you who have had journalism careers know why I buried that lead.  When I was a news director faced with a reporter who had brought me information like the information I gave to you above, I would have said, Sounds like a good story.  But it’s all supposition.  Now get me something concrete.  Somthing I can use.

So that’s what I tried to do.  Last week, I contacted dozens of traditionally published writers who also had put up some backlist on their own in electronic format.  The writers who had the information handy responded with actual numbers.  The writers who didn’t told me that they had worried about their royalty numbers when the statements arrived, but had no real proof that anything had gone awry.

I also spoke to some trusted agent friends, several lawyers who are active in the publishing industry, a few certified public accountants, and other professionals who see a lot of publishing data cross their desks, and I asked those people if they had heard of a problem like this.

To a person, they all confirmed that they had. All spoke off the record, none with numbers.  A few hinted that they couldn’t talk because of pending action.

In other words, I got the confirmation I needed, just nothing that a reputable journalist could print.  Most people spoke to me on what’s called deep background, confirming my theory, and giving me some suggestions of places to look, and people to contact.  Several people, mostly writers, spoke on the record, but rather than using their information in isolation, I’ve chosen to keep their statistics confidential and to only go with mine.

Frankly, what I’ve learned is this:

Right now, some—and I must emphasize some, not all—traditional publishing houses are significantly underreporting e-book sales.  In some cases these sales are off by a factor of 10 or more.

This is a problem, but at the moment, not a serious one.  When e-books are 10% of the market, we’re talking a relatively insignificant amount of money per author. As one long-term writer said to me, “Ever since I got into this business, I expect my publisher to screw me on the sales figures.  This is no different.”

If you don’t understand that writer’s point of view, read the trust-me post I wrote a few weeks ago.

In the past, I would have agreed with that writer.  But I don’t in this instance.  We’re at an important moment in publishing.  We have the opportunity to change the behavior of traditional publishers.  We can, with an effort, get them to change their accounting practices.

The reason I started the blog post the way I did is this: I wanted to explain, before I got to the heart of this post, how traditional publishing works.  I wanted understanding before I worried some of you.

Because here’s the truth: traditional publishers are not indulging in a criminal act. They’re doing the best they can out of necessity.  They see no reason to spend precious dollars revamping their accounting systems to accommodate e-publishing when those dollars can be used elsewhere in the company.  Especially when an accounting change will cost them money, and might lead to payouts that will hurt quarterly profits for months to come.

It’s up to writers—and writers organizations—to force publishers to allocate those scarce dollars to develop systems for accurate e-book accounting.

If you are a traditionally published author, do not—I repeat, do not—write a blistering letter to your publisher accusing him of stealing your money.  Instead, contact any writers organization you belong to and point that organization to this blog.

What needs to happen is this: writers organizations need to band together and order group audits of e-book sales on behalf of their traditionally published authors.  One organization cannot handle the cost of this group accounting alone.  It’s better to have all of the writers organizations work in concert here.

A group audit of all the traditional publishers in various publishing divisions will force an accounting change—and that’s all we need.  But we need it before e-books become the dominant way that books are sold.

If you’re a traditionally published author who has also produced some self-published e-books and you want to do more than contact your organization, do this:

1. Look over all of your royalty statements.  Compare your indie e-book sales to your traditionally published e-book sales.  Make sure your comparison is for the same time period. For example, do not compare January 2011 sales to January 2010.

2. Compare similar books.  It’s best if you have books in the same series, some indie published and some traditionally published.  If you don’t have series books, then compare books in the same genre only.  Comparing romance sales to science fiction sales will not work because romance novels always outsell sf novels.

3. If you see a discrepancy, report that—with the numbers—to your writers organization.  Be clear in the letter you send to your organization as to what level of involvement you want in this issue.  Are you only there to provide background information? Will you take part in a group audit? Will you work on this project?

I’ll be honest.  I’m not going to participate in any group action.  Even though I’ve published with every single major publisher in New York, I only have two books caught in this problem.  I’m more interested in getting the rights in those books reverted than I am in insignificant back royalties.

If I was still a reporter, I would spend the month or two going after this story with a vengeance. But I am not.  In  nonfiction, I am just your humble blogger, stirring up the pot.  My career is in fiction, and I have found no problem with the publishers of my frontlist books.  I also have six novels with firm deadlines that won’t allow me to take time away from fiction writing to pursue this.

So all I can offer is a blueprint.

If you’re a reporter who specializes in the publishing industry and you want to tackle this story, e-mail me privately.  I’ll tell you what I can without revealing confidential sources.

If you’re a traditionally published writer, please follow the steps above.

If you’re an indie-only writer, stop gloating and for heavens’ sake don’t tell me or anyone else that this is proof traditional publishing is dead.  The majority of writers don’t want to self-publish, even when told how easy and financially beneficial it is.  They want a traditionally published novel.

Here’s what I believe: If a writer wants to publish traditionally and can secure a contract, then that writer should be treated fairly, with accurate sales reporting and good royalty rates.

Let me state again for the record.  I do not believe that anyone in traditional publishing is setting out to screw writers on this issue.  I do believe the scenario I wrote in the first 800 words of this blog: I think traditional publishers are overwhelmed and stretched to the limit.  Accurate e-book sales reporting is not even on their radar.

Right now, changing the accounting system is not high on their priority list.  It’s up to the writers—acting in concert through their writers organizations—to make accurate e-book sales reporting and accurate e-book royalty accounting a number-one priority in publishing houses across the country.

Let’s work together to solve this glitch before it becomes an industry-wide disaster for writers—anywhere from two to five years from now.

Last week, a few of you asked in e-mail why I have a donate button on this blog.  Also, last week, this blog marked its two-year anniversary. Every Thursday for two years without a miss, I have published an article on freelancing, business, writing or publishing (and sometimes on all four of those topics).  For the first 18 months, those blog posts were part of a book I was writing called The Freelancer’s Survival Guide (which, even though it’s now published, is still available for free on this website).

Initially, I had hoped to make my publishing articles into a book as well, but the industry is changing too fast.  I cannot make the publishing articles into a book that will be accurate in the short time it takes to produce.  So when this month rolled around, I did the numbers like I always do.  When I do a strict economic analysis, I am losing about $100 per week on each post—even with donations.  That’s because I can’t leverage these posts into any other income source.

However, I always ask the next question: am I getting something besides money out of these blogs? Right now, I am.  I would be doing the same research, the same work, and the same analysis with or without the blog.  I would be discussing the changes with my writer pals.  But I would lose the week-to-week contact with writers all over the world, who comment on the blog or in e-mail, sharing their own stories.

And that would be a significant loss.  It more than makes up for the financial loss.  But the donate button is here to minimize some of the financial damage, and to encourage me in busy or difficult weeks to carve out the time to write my post.

I hope that answers the question.  As always, I appreciate the feedback and all of the support.

“The Business Rusch: Royalty Statements” copyright 2011 by Kristine Kathryn Rusch.



One important thing about cities is their sex appeal — their magnetism. Places flourish when they attract people, resources, opportunities, and ideas, and match them to one another. Cities are much more than the built environment of roads and real estate. Cities are about relationships, and whether people have access to opportunities. Cities are one big dating game.

When cities lose their magnetism, the whole population suffers. The deterioration of Detroit began well before recent auto industry woes; its population plunge was confirmed by the latest Census. Some attribute decline to bad urban redevelopment schemes or corrupt politics that failed to improve schools or reduce crime. "A once-great American city today repels people of talent and ambition," a Wall Street Journal columnist wrote recently. A local leader told him, "It's been class warfare on steroids, and ... so many Detroiters who had the means — black and white — have fled the city."

Cleveland is another shrunken city with significant poverty. In the 1980s, Cleveland Tomorrow, a coalition of major company CEOs, sponsored downtown projects, including a new baseball stadium and the Rock and Roll Hall of Fame. This attracted luxury apartment developments, luring the affluent to the center city and revitalizing it. But inner city ghettoes were barely touched, and the region continued to lose high-wage manufacturing.

There's a tale of two cities within many city borders: one rich, the other very poor. Dubai, a gleaming new city of luxury high rises, is ringed by hidden slums for temporary service workers from the underclass of Asian nations. In New York, the middle class, including young families, cannot afford to live in the city. Baton Rouge has affluent areas with some of Louisiana's best quality-of-life indicators and extreme poverty areas with some of the worst. Other divides include racial and ethnic enclaves that vary in opportunities — for example, minority entrepreneurs with promising business ideas who can't access mainstream sources of capital and support.

Cities should be connectors but can have connection problems. Cities are where all parts of life come together: jobs, health, education, environmental quality. Yet, in most cities, businesses, schools, hospitals, and city services still operate in silos. And the political boundaries of cities don't encompass their true extent or the flow of people, as the Brookings' Metropolitan Policy Center points out. IBM's Smarter Cities Challenge supports efforts to use technology for connected regional solutions.

Interdependence among urban issues makes vicious cycles worse. If there is no action on high youth unemployment or poor educational quality and high school dropout rates, then too many African-American males end up in prison. High crime rates make sections of cities undesirable, and neighborhoods deteriorate. Aging buildings and toxic environments then cause health problems, such as lead poisoning or asthma, which disproportionately affect inner city children. Children in poor health have trouble learning, learning problems are associated with school dropouts, and vicious cycles continue.

Pivotal investments can start virtuous cycles. The transformation of Miami from sleepy southern city to international trade hub and informal capital of Latin America was propelled by investments in a world class airport and a flood of immigrants from Fidel Castro's Cuba. Mayors and civic leaders took advantage of this to attract new businesses and tout Latin connections, as my book World Class describes. But progress stalls if benefits don't reach the grass roots, racial divides persist, and major institutions fail to collaborate. The Miami Foundation's emerging leaders program is designed to deploy diverse younger professionals for major civic projects.

Revitalizing cities requires national urban policy investments and social innovations on the ground. Leadership might come from:

  • Enlightened mayors who build public-private partnerships or join Cities of Service, which align the city and non-profits around high-impact goals.

  • Business leaders, such as former Miami Herald publisher David Lawrence, who rallied Miami-Dade County to vote for a tax increase (Yes to new taxes!) to create the Children's Trust, a fund to improve life for all children.

  • Faith communities, such as Rev. Raymond Jetson's community organizing toward a coalition for "A Better Baton Rouge."

  • Financiers, such as Tim Ferguson and Ron Walker, who co-founded Next Street to invest in inner city businesses.

  • Social entrepreneurs, such as Hubie Jones, who wants to replicate a birth-to-college educational model like the Harlem Children's Zone in Boston.

  • Community foundations with a strategic perspective, seeking integrated solutions across issues such as youth employment, education, health, and green plans.

The best social innovations will connect people and institutions, producing an infrastructure for collaboration. That social infrastructure will increase the sex appeal of cities by going beyond initial attraction to build lasting relationships for lasting improvements.

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Roofing Companies Vancouver - 5 Inquiries to Wonder

Posted by adgag adgadgvadgv on Tuesday, April 12, 2011

Roofing Vancouver - Faq's

1. Repair or Replace?

There's no opinion like an expert opinion. Most contractors will provide you with a free estimate. Get a summary of a few trusted contractors and phone them well in advance of when you want to get your homes roof fixed so you can compare costs and opinions.

2. Beauty versus Practicality?

Discuss this with your spouse or partner. (The kids could care least the children.) The fact is, nobody wants an ugly roof just like nobody wants to be viewed with bed hair. If you've got a great quality roof and you simply need to do the repair, it's worthwhile to pay for the price of the initial shingle rather than doing patchwork. A roof replacement doesn't happen frequently (we hope!) and thus make a decision that suits you and your loved ones well or it'll stand out like a sore thumb everyday you decide to go home.

3. Should I replace the roof in order to sell the house for additional?

Think about this very carefully prior to making a decision. Depending on the roofing material you choose, a brand new roof can last between twenty, fifty, to one-hundred years! This means you have to look into the year from the roof that's currently over your head first. Are you at year 18 of a 20-year warranted roof or year 30 of a 50-year warranted roof? Obviously, the standard is what makes the rooftop keep going longer, but when you're not planning to remain in your current home throughout your life, the larger expense might not be worth neglect the. Although a brand new roof can improve the value of your selling price, the rise may not be enough to cover your investment and that's bound to hurt your wallet.

4. Could it be a good idea for me to repair the rooftop myself?

Sure it's. Before you do, consult an expert first. You can perform it yourself, but you shouldn't be considered a complete ‘lone ranger.' Depending on the extent of the repair, you might or might not change your mind. Either way, it will help to obtain a professional eye on the problem first and perhaps even a free quote so you can do the math later and see if it's truly worth your time and effort, sweat, and cash to be mister or miss fix-it.

5. Just when was a great time to get the roof replaced?

Weather may cause delays from days to weeks. Most people plan ahead to have their roof replaced in the summer when they have a friend is going to be home during the day for a solid fourteen days. Once you have this period in mind, make a call to some trusted contractor months ahead of time to obtain a quote. Some companies get reserved fast and chances are, they're the most reputable. Preparing in advance of the summer also provides you with time to ask around more and compare costs...especially if you want to possess the roof made by a particular date.


The very best Roofing Company In Vancouver!

It is possible to leak in your home's roof? Have you lost shingles or tiles inside a storm? Have overhanging branches caused damage? Is the roof more than 20 years old and showing its age? Are your gutters overwhelmed and draining poorly?

When the answer to these questions is "Yes" it is time to call the top roofing company Vancouver - Crown Roofing & Drainage.

For more than a century Crown Roofing has been the roofer of choice among our Vancouver neighbors. We provide complete roofing services, from emergency repairs and roof restoration, to accomplish roof replacement. All while using finest quality materials, installed with precision and the highest level of customer support.


The roof of the Vancouver house is the very first line of defence against wind, rain, snow, ice along with other weather conditions. Be sure it's as much as the job. Among Vancouver Roofing companies, only Crown Roofing has got the depth of experience and successful track record to make sure your roofing system is going to be properly designed and installed.


One reason Crown Roofing continues to be probably the most successful roofing company in Vancouver is our commitment to our neighbors. We treat your house as if it were our own and that we were building a roof to protect our very own family. That's what neighbors do, and you will count on Crown Roofing being here to support you and also back our work. After all, we've been repairing and replacing roofs in Vancouver since 1902!


Go to the Roofers Vancouver for a FREE inspection and evaluation of the roof. Give you the very best roof for your Vancouver home, in the best value. We build roofs to last!


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Tacoma Roofer: Help your house be Beautiful

Posted by adgag adgadgvadgv on Monday, April 11, 2011

Very few people understand the value of a solid roof, your knowledgeable Tacoma Roofing company does. From top notch experience, they'll be able to let you know the reason why you need a strong, secure, and leak-free roof on your home.

The local Tacoma Roofer is well aware how important a financial investment your property is for you, especially since it is a long term one. Your home might have been damaged slowly through the years and you need to take steps to reduce this damage. For a lot of people, keeping their house beautiful is another few pride. There are those too who'd like to turn their property into a economical and efficient living place. Your roof is an integral part of your house and plays a role in each of the aspects mentioned previously. Because of this, you need to employ the expertise of qualified a Tacoma Roofing company.

Types of Roofs installed by a Tacoma Roofing company

One of the more common kinds of roofs are asphalt shingles, steel or metal sheeting, fiberglass, slate and terra cotta tiles.

Each type of roof invites distinct problems, however they can be easily looked after by a trusted Tacoma Roofing company. It's imperative that you nip roof problems in the bud before they become too costly or dangerous. You can schedule an appointment using the Tacoma Roofing company to consider a look at your roof to see if you will find any issues or potential problems with it. If there are, they might be able to tell you how to deal with them.

A Tacoma Roofer Helps you to Build Strong Homes

The exteriors associated with a house, primarily the rooftop and gutters, face the onslaught of bitter and varying weather conditions, every single day. Painting, repairing, and cleaning gutters may be necessary. In some cases you might want to replace them completely. Usually, when your gutters show signs and symptoms of trouble, your homes roof also needs to be inspected for problems. Whatever issues there might be, a skilled Tacoma Roofer can examine them at length and suggest the remedy.

In case your gutters tend to clog all too often, or there are leaks along the walls of your home, it might mean that there's debris piled up on the roof. Loose branches, piles of leaves, and other light objects that are swept onto your roof during a storm can all contribute towards damaging your homes roof, and these damages could be lasting. A knowledgeable Tacoma Roofing contractor will explain that birds, mice, along with other kinds of rodents often build nest in the debris that collects on the roof. While these nests may look rather innocent, they are great at collecting moisture, which can lead to loose shingles, mold, and indoor leaks in your house. Additionally, this may also cause vermin infestation. Following a storm, your Tacoma Roofing contractor will suggest that you inspect your homes roof for any signs of debris or damage.

Reverse Damages by using a Tacoma Roofing contractor

However top quality the roof might be, it will eventually wear out over time. There are shingles which are known as "25 year" or "30 year" shingles, but those numbers are only associated with warranty produced by the manufacturers. They hardly ever last that long. Realistically speaking, "25 year" shingles won't last a lot more than fifteen to twenty years. Within an area that is prone to storms, shingles or the entire roof should be replaced every 10 years. With a Tacoma Roofing contractor, the cost is going to be less than what you believe.

If there you lose any shingles, or there is some harm to them, a Tacoma Roofing company can assist you to. Damaged shingles can result in indoor leaks, as the substrate of the roof becomes exposed to the sun and rain. Shingles that are loose or broken can slip off and pose a possible hazard to individuals standing below. Missing shingles create a gap that allows rain, wind, ice, and debris to build up under the adjoining shingles, which creates a "domino effect" that affects other shingles and they become loose or broken. A thorough investigation is going to be produced by the local Tacoma Roofing company, should you call them track of your suspicions of loose or missing shingles.

Your Tacoma Roofing contractor will be in a situation to tell you what are the smartest choice is for your homes roof. If your roof is not inside a good condition, it's advised you have it replaced completely. The Tacoma Roofer may take you through the various roofing possibilities to you that will fit your requirements as well as your budget.

Tacoma Roofing contractor: Enhancing your Home's Efficiency

Your roof shelters you from storms, sleet, and hail. By giving adequate ventilation, your roof protects your house from overheating, and by holding in the heat, it keeps your house warm. That's why you ought to ready your roof from indoors in addition to outdoors for just about any sort of weather emergency. A Qualified Tacoma Roofing company can provide assist in this case.

First of all, inspect your homes roof thoroughly for any and all sorts of type of damage, prior to the beginning of the year. The gutters ought to be clear, debris should not be piled on or trapped under shingles, tthere shouldn't be homes of squirrels or birds in the eaves or attic, and the roof should be structurally sound. For that last part, you'll need the help of your local Tacoma Roofer. It can be quite dangerous to climb to the roof of your house. This is when the contractor from Tacoma Roofer comes in. He will check out the strength and security of the roof and shingles, and perform a general inspection from the entire roof structure, to make certain that it's in proper working order. They'll be in a position to point to problems that you need to keep close track of and problems you might not have spotted.

You will need all the help you can get from the Tacoma Roofing contractor. You can help your roof by installing a gutter guard or leaf cover to help prevent debris from forming in your gutters. The extra weight of debris prevents the gutters from draining and may even tear them down. Look into the fasteners in your gutters and when they're loose, tighten them. Do something to alter worn screws and brackets. If you have a chimney in your home, inspect the bricks and mortar signs of wear. A reliable mason can be recommended because of your Tacoma Roofing contractor, if you will find any repairs to be done.

Tacoma Roofer: Someone You Can Count On
In the event that you know or suspect that there is a problem, your Tacoma Roofing company should be contacted. They are able to use their knowledge and expertise to get your house back in ace condition by simply focusing on the roof. Your roof deserves attention. So call them today, so that they can get down to caring for your roof.


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What is Difference Between Commercial Roofing Companies From Residential Roofing Companies

Posted by adgag adgadgvadgv on Sunday, April 10, 2011

If you are considering getting a roofing company to re roof your house or building then you can be wondering what are the differences are between residential roofing companies and commercial roofing companies. To start with, the main one huge difference is that often times a commercial roofing company may have signed an agreement with and become obligated to some roofing union in in a position to focus on union commercial jobs.

If this sounds like the case then their labor costs will prohibit them from working on non union residential jobs. Beyond that, if a commercial roofing company hasn't signed a contract with a union they may be outfitted simply for commercial jobs and that means that their workers and equipment may not be in line with smaller residential jobs.

Residential roofing contractors in general often run smaller companies and therefore, are more in a position to bid competitively on residential jobs, which are usually small compared to comercial jobs. Actually, often times residential roofing contractors will run one man operations, where the contractor that you talk to could be the one that actually does the work about the building.

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Also, liability insurance for commercial roofing is more expensive along with a larger bond is needed for a commercial roofing work which will make it not cost effective for any commercial roofer to complete residential roofing jobs.

Still an additional factor is the fact that commercial jobs can run on a tighter time frame for any number of reasons, requiring a commercial contractor to employ a larger crew or crews which again makes smaller jobs not as profitable on their behalf.


Distinction between Commercial Roofing and Residential Roofing

Did you know that the rooftop of the building has a huge impact on the whole structure itself? Damage caused to roofs due to natural or another disasters causes a considerable lack of property everywhere. The type of materials accustomed to construct the roof which should be sturdy and long-lasting, the manner where the roof has been installed as well as its timely maintenance are extremely crucial. There's two kinds of roofs which are utilized on all the buildings that we see around us: commercial and residential. Although it may seem that commercial roofing is done only for businesses or offices and residential roofing is performed for apartments and houses, in reality the differences are much more complex than that.

Austin Texas Residential Roofing Contractor by builderonlinesolutions

Residential roofing is usually completed just by one hired contractor but commercial roofing typically takes a whole team to accomplish the task. The reason being an industrial roof is commonly larger when it comes to square feet than the usual residential roof.
Commercial roofs need to be made carefully keeping the nature and reason for the building in mind. For instance, when there is a restaurant within the building then external components like ventilation systems, smoke stacks and pipes is going to be required. Residential roofs tend not to have such components apart from a chimney or two at most.
Commercial roofs tends to be flat in design to accommodate further changes at a later period, whereas most residential roofs have peaks along with other architectural features like roof gardens.
Commercial roofing is a lot more expensive than residential roofing due to the special tools, materials and safety equipment which are needed onsite. Often the patching or maintenance jobs are completed in segments unlike for a residential roof in which the repair or replacement work can be carried out a short while. This really is one more reason why the gear used for residential roofs is usually smaller and less costly as well.
Commercial roof installations take a extended period to complete compared to residential roof installations and therefore are usually constructed in large sections. In this phase however, it is important to ensure that there aren't any leakages, cracks or any other visible deterioration signs as it can certainly cause considerable harm to the entire building.
You should install the best roof for a building depending on its purpose. Ensure that you hire a construction company that uses first class materials and has the best equipment for the job or your investment may turn to be considered a huge loss later.


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Commercial Roofing Contractors: How to Find a Qualified Commercial Roofing Company

Posted by adgag adgadgvadgv

If a clients are seeking to have work done on its roof, you should work with commercial roofing contractors which have an enthusiastic understanding of any special needs that a business might have. As an example, a roofing job is often disruptive for the operation of economic as always. Because of this, it might be necessary for the company to become temporarily shut down, or the roofing to take place after business hours have ended. A roofer that understands these needs can function plus a business to make certain these kinds of issues are minimized.

Fresno Associated Roofers by tamishaonifade

First of all , a business should do when it's searching for commercial roofing contractors is to discover who other businesses in the area will work through. Obviously, this information will not be helpful if it may come as an indicator from competitors, but you will find circumstances by which it's not too difficult to locate these details from suppliers or retailers. Since roofing isn't an industry-specific service, this post is easily available.

It is a good idea for any business to get in touch with a minimum of three commercial roofing contractors to create bids about the price. In this manner, the company can often obtain a better price. It is also vital that you ensure that each one of the roofing contractors is licensed and bonded. This information are available by getting in touch with the state contractor's board. This also assists you to determine whether there have been any claims filed against the company previously.

When examining bids, it is just as important to check out what services are being offered and which products is going to be used because it is to look at the total cost. The prices can differ quite drastically, but as tempting as it can be to go for the cheapest bid, this is not always the best option. In many cases, more costs now will mean fewer costs over time due to a poor roofing job. To help investigate the quality of the work, it is a wise decision to check on with the Bbb to be able to see if the business has been accredited, and if it has not, to a minimum of see what its rating is.


Selecting a Commercial Roofer

Fresno Associated Roofers by tamishaonifade

When you're looking for a roofer for the commercial roofing project you have to look for a contractor who understands the special needs of a commercial roofing project. For example it may be harder to operate on the business during business hours so either the company has to be shut down for that repair or replacement or the job has to be done after conventional business hours. Is the roofer you are considering for the job ready to operate around your schedule constrictions that might involve working weekends or evenings?

When you start your research for a roofing contractor you don't only need to answer those questions but you also want to hire a company that will do a top quality job without a great deal of time delays. Going about finding someone can seem as an obstacle by itself but there are some methods to result in the search easier.

Ask friends and family for referrals and then try to find a minimum of three contractors to give you written bids on your job. Before you go any more you have to ensure that the contractors you are considering are fully licensed and bonded. An easy search using the state contractor's board will verify if your roofer is licensed and when you will find any past judgments or claims against their license.

When you select 3 or 4 roofers to put bids, you need to get ready for that bids to become widely varied. Roofers will have brand preferences that will vary and may element in pretty much compared to next guy for a labor estimate. The more detailed a written bid may be the more helpful it will likely be for you to see where the cost are going to be incurred. Don't, however, select a roofer based solely about the bid price. Any low ball bids may be tempting to consider, but if they're low because of poor quality workman ship it may not be worth it ultimately.

As the saying goes, you generally get what you pay for, if you can afford a mid-priced bid it's always a good idea to go up within your budget rather than down. You also should select your roofer based on how professional these were and how comfortable you anticipate you'll be dealing with them.

Finally your cost will be different based on what type of roofing material you select along with the cost to haul your old roof to the landfill. Should you be looking for places to chop corners on your roof, rather than cutting labor cost you might want to inquire about metallic roof option. Metal roofs can be economical and efficient making them overall money savers for the long term, and on commercial buildings they can be very low maintenance. Plus given that they can be placed on top of a current roof, you don't need to have the old one removed and hauled away, which can make a large impact on your cost.

Selecting a comerical roofing company nearer your home, doesn't have to be a struggle. To learn more, visit


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Seattle Roofing Contractors - How To Find The very best

Posted by adgag adgadgvadgv on Saturday, April 9, 2011

In your home of rain and sleet, commercial coffee and grunge, and the famous space needle, you can find a house which will suit you. Seattle, Washington can be a good place to build a home, but you need Seattle roofing contractors to help you out. Your roof is, after all, the crowning glory of your house, and your strongest line of defense from the elements. You need to have something which is not only built to last, but created to attract making your home more beautiful

Harsh Weather

How come roofing contractors so important within this the main country? Because Seattle is often bombarded by rain and other harsh weather conditions, you need a roof that may withstand all the forces of nature. With this thought, you need individuals who be aware of Seattle weather best, and who know what materials can best get into your homes roof in order for it to last far longer in the area. On top this, you need to blend with the remainder of the houses in your living area, so you cannot simply get whatever roof you please.

In most these aspects, a Seattle roofers will be able to assist you. All you need to do is look for Seattle roofing contractors online so that you can obtain the best value for your money without wondering if the contractor will suddenly try to escape with it and then leave you roof-less.

Why the Contractor Model Works

If you want to put up your homes roof by yourself, you'll have to buy a whole lot of materials, secure permits and licenses, and get materials which are suited to help you stay safe against harsh extremes of Seattle weather. Which means that if you are a DIY kind of guy or gal, you'll have to undergo a large amount of legwork in order to get the job done.

On the other hand, a Seattle roofing company can perform all of the jobs for you personally and provide a package that can help you save time and money. Because contractors operate under licenses and purchase materials in bulk, they are able to get discounts on building materials that you would not otherwise get if you were buying merely for your own personel home.

Roofing Associations

Roofing And Roofing Contractor In FOND DU LAC, WI by roofinghub

Most roofing contractors also fit in with roofing organizations that are bound by strict guidelines and standards. When they prosper on their roofing job, they are able to showcase their roofing contractors association; when they do poorly, they are able to ruin the trustworthiness of their roofing contractors association and keep other contractors within the association from getting good roofing jobs. There is lots of pressure to complete well, to help you be confident that if you need a roofing job completed in Seattle, you can get a contractor from a roofing association to assist you.

For example, Seattle Roof Brokers operates with over five hundred roofing contractors in the Puget Sound. This group has over fifty years of roofing experience and experience working with Seattle roofing contractors, therefore it will know what type of roofing you would like. The Roof Brokers group can hook you up with the contractor that you'll require so you don't have to search for contractors individually.

What In the event you Demand out of your Contractor?

Whenever you finally get a contractor within the Seattle area, you must do a lot of background research about the roofing contractors themselves. Request a summary of previous companies or persons that the contractor worked with in order to get a clear look at the roofing contractor's work ethics and roof quality. Your roofing contractor must also possess the appropriate working licenses and city licenses required by the Seattle city government.

Select a Seattle roofers that insures its employees, which has courteous workers who will respect your opinions and ensure that the needs are met. Make sure that you get the best bang for your buck: if you are not satisfied with the job, you have to be guaranteed either money-back, or a free, new roof. Moreover, you also require the workers to get the job done promptly, so be strict with your deadlines - and discover a contractor that is as strict when you are.

You need guarantees and warranties on your roof, so locate a contractor that may meet your budget and roofing needs. If you get touching good Seattle roofing contractors, you can be guaranteed a great roof along with a better house in this fantastic city.

Selecting the Right Roofer Company for Replacing Your Roof

The shingles inside your roof need replacing and you are minded to find a roofer to change the them. Perhaps you have already known as a few and therefore are evaluating which contractor for your upcoming roof repair. How can you choose the best contractor for working on your roof? Here are a number of things you should consider when looking for a legitimate roofer.

Where's the roofer located? It is important to hire a roofer that is local. Then you will get the next step and services information if the roofing company can be found near your house or comes with an office near your residence.
References. To look for the toughness for the contractor, references ought to be provided of their previous customers who are willing to vouch that excellent service was received. This should not be the only factor in deciding upon your future roofing contractor as some may claim they value the privacy of the clients and do not wish to bother them. If this sounds like the situation, ask for business related references. The locations that supply the contractor with supplies can reveal the quantity of materials and regularity of supplying the contractor to assist determine their stability.
So how exactly does the roofer company handle complaints? There are a multitude of issues that can arise during the progress of the roofing replacement. Ask what their process is for handling complaints if they arise. It is also an excellent idea to get a past client reference who had a complaint which was resolved to the satisfaction of the client.
Terms of payment. Do you know the the payment schemes for the job? What is the down payment and amount due upon completion? Even though it is certainly reasonable that a substantial payment be produced before a contractor begins work on a project, it is strongly advised that full payment is not made until following the entire job is completed.
Written contract. All terms of the roofing replacement should be put in an itemized contract. No part of the contracting job should rely on verbal assurances.
Bonding. You will find things that will go wrong with roofing installations that wind up costing a substantial amount of money to fix. Should this happen in your roofing replacement, you'll feel a great deal better knowing that your roofing contractor is bonded. This will provide the funds to repair whatever mistakes were made. Find a roofing contractor that's bonded.
Manufacturer Warranty. Quality materials for roofing typically have a warranty. It is important to verify that there is actually a warranty about the materials being installed. Request a duplicate of the warranty.
Period of time running a business How long has the company you're interviewing experienced business? A brief in time business may reflect instability. When the contractor has been around business less than 3 years, verify how long they have been in the industry. A new contractor may have many years experience working on roofs before they form their own business. Seek a business that's been around for three or more years, or where the contractor has already established many more years performing roofing replacements. This again should not be the only real factor, everyone has to begin sometime. Balance this with referrals and also the other points raised in this article.
Appropriate Permits. A Seattle roofing contractor should know what permits are required for fixing your roof. They should be aware of how to obtain these permits on your behalf. Ask the contractor whether they will obtain the permits essential to repair the rooftop.
Liability. If your worker becomes injured, who is accountable for the workers comp? When the contractor's equipment damages your home, who is responsible for the repairs? A great contractor will provide certificates of insurance for liability and worker's compensation before they start fixing your roof.
Subcontractors. Verify if the contractor is going to be using subcontractors. If so, it is highly recommended that everything contained in this article for verifying whether the contractor is credible should also be relevant to subcontractors. You need to get the names and license numbers of all subcontractors. You should verify whether each subcontractor is also insured which means you are not held responsible for their accidents.
Pending Legal Actions. You should verify whether there are any legal actions against the contractor. This is not merely necessary for verifying whether the roofing company is legitimate (credible roofing companies shouldn't need to defend themselves in court), it is also important because a lost lawsuit could cause the contractor to go bankrupt. If you have made a substantial down payment for services immediately before the company goes bankrupt, you can lose many thousands of dollars and not have your roofing completed.
Material Disposal. Who's accountable for disposing of the waste generated in the roof being replaced? Will your contractor handle all aspects of this? Is there one more cost for disposing of this waste?
NRCA Membership. Membership in local or national roofing associations, such as the NRCA, shows commitment to staying up to date with the most effective methods for roof replacement and maintenance. Look for a roofing contractor with a high standard of education regarding their trade.
Replacing your roof is a significant investment. It makes sense to ask serious questions before using a roofing contractor. Here are a few more tips that you should consider when choosing the best roofer for your upcoming roofing replacement.

Payment. Don't create a full payment for services unless all jobs are finished.
Inspection. Do not make a full payment without doing your final inspection of services rendered.
Workers liens. Do not fully pay for the roofing replacement job until worker's lien releases have been obtained.
Oral Agreements. No agreement should be made verbally without backing up on paper. All points which are important to you ought to be produced in writing.


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To your SEO needs, you should check out Vancouver website design and Vancouver Seo agency

Posted by adgag adgadgvadgv

It cannot be denied how the cyberspace is just about the biggest financial market nowadays. Practically everything is anchored on the web. Up to now, there are other than 182 million sites in the internet but still counting. If each of these websites offers the possiblility to generate income, just think of the limitless opportunities which can be based in the internet. More importantly, with the emergence of internet sites, the requirement of internet hosting and Search| Engine Optimization is significantly defined.

Search Engine Optimization is actually the entire process of increasing the visibility of the site. Therefore, if you'd like your internet site being visible to visitors, you should search for Search engine optimization company. The optimization strategy considers how search spiders work and what people usually and what keywords they'll use. The key objective of SEO is making internet sites visible browsing sites from the natural or organic way.

SEO Website 9 | Web Optimization Services | Internet Marketing by Cave Web Works | SEO | SMO | Internet Marketing

Search optimization or natural search engine marketing is a expression used in describing unpaid, algorithm-driven outcomes of any particular engine. Quite simply, organic SEO uses natural strategies in achieving serp's ranking. While there are 2 camps that search optimization companies may fall to, and these will be the 'White Hat' and also the 'Black Hat', organic SEO would never fall under the 'Black Hat' camp.

Organic search engine optimization is really a highly specialized and complex practice which could literally dictate the success or failure of an online business. Since search sites often modify their algorithms, organic SEO is not very easy in any way. When search bots modify their algorithms, factors that enable your web site to look in front of prospects are drastically changed too. Thus, in order to deal with one of these changes, SEO tactics and strategies should be employed.

It is always ethical to make use of search engines engine optimization since search sites nowadays are becoming extremely advanced that they can easily determine if a web site is trying to control their search indexes. Thus it's empirical to make use of search engine marketing practices that are carried out a way that appear natural.

The approaches used by organic search engine optimization and artificial SEO are really significantly different. Basically, organic SEO uses content when compared with artificial SEO's technical loopholes. Moreover, natural search engine marketing provides attracting links as opposed to linking schemes utilized by artificial SEO. Natural SEO also creates valuable resource contrary to artificial SEO's algorithm chasing. With all of these, it's possible to clearly see why organic search engine optimization is better than artificial search engine marketing. Even though latter might be harder and complicated, it produces favorable results that are very theraputic for any web site. Fortunately, there are tons of Vancouver SEO companies today offering the organic method in affordable rates and packages.

Search Engine Optimization Appears to the picture

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Once when search engine marketing was actually not essential.

Even while late like a decade ago, if you developed a Web site anywhere, Google indexed it and you also gained visibility in their search results. Your page might have been in one of the free "estates" where anybody could add a page and Google didn't mind. It could also provide been a pure affiliate page without original content and Google still indexed it.

Situations are unrecognizably different now.

Affiliate pages with "cookie-cutter" content duplicated everywhere might never get to the Google index; exactly the same fate is likely for anyone pages you toss in on a free-for-all website. As well as "proper" websites with your personal url of your website failed to achieve visibility on the list of proliferating sites in millions.

These wouldn't have mattered, with the exception of something. It had been Google that provided the bread and butter for the countless small enterprises which could not afford expensive marketing campaigns. In case your site was on the list of top few sites the appeared before a searcher's eyes when that person looked for your product, you got hundreds and also thousands of visitors, lots of whom even bought your product or service.

Search engine marketing (SEO) entered the scene. Internet search engine specialists "reverse-engineered" to spot the factors that Google consider for showing websites near the top of its serp's pages. These factors were then consciously integrated into your Web pages in the hope that Google can have your internet site among the first ten results it showed around the first page.

Weight loss of your competitors adopted search engine optimization practices, things became difficult again. Your situation started to slip if your competitors did the SEO better. SEO battles became serious fights with every dirty trick being employed.

There were "black hat" SEO practitioners who showed one page to search engines and another to human visitors. As search engines like google were not bothered with readability, you could fill the "search engine" page with pure gibberish, but gibberish written in a way that the engine dutifully indexed high.

A war of wits followed between unscrupulous SEO practitioners and check engines. Google changed its ranking algorithms regularly to work around practices that allowed low value content to seem at the top of its search engine results. In the end, Google's success leaned on providing value to searchers, not merchants. And SEO practitioners developed new tricks.

We will look at search engine optimization in the group of articles, starting with an look and feel at on-line or Online marketing.


To your SEO needs, you can examine out vancouver website design and Vancouver Seo agency.


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